If you’re wondering which car brand has been number one on the list of the world’s top auto brands for almost twelve consecutive years in a row, the answer is simple−it’s Toyota. The BrandZ™ Top 100 Most Valuable Global Brands ranking has been around for years, helping consumers find the most valuable brands in various industries, all over the world.
On the overall list, technology giants such as Google and Amazon topped the list, with Toyota coming in the 30th spot overall, ahead of luxury auto brands such as BMW and Mercedes-Benz. The overall list analyzed tens of thousands of brands all over the world, so nabbing the #30 spot was quite the honor for the Japanese auto brand. Recent investments in connectivity technology at the Toyota Research Institute played a major part in Toyota’s overall value and location on the prestigious list.
With a collection of affordable, long-lasting vehicles (and an exciting new CH-R crossover), it’s no wonder that Toyota is impressing consumers worldwide. If you’re interested in checking out one of the brand’s many vehicles, feel free to stop by and see us at Lancaster Toyota. We have a large selection of new and used Toyota models, just waiting for you to enjoy!