Throughout the car industry, carmakers are introducing more and more innovative safety systems—but oftentimes, they come at a high price. Toyota is hoping to reduce the cost of safety, though, with a new low-cost automated braking system. This new system was introduced at the New York Auto Show in the first-ever Toyota RAV4 Hybrid SUV, offering an integrated safety package that is considerably below the typical industry price.
“Taking high-level driver assist to the next level, the safety packages will be offered as a low-cost option and will be systematically introduced across nearly all U.S. Toyota and Lexus models and trim levels, top-to-bottom, by the end of 2017,” said Jim Lentz, President and CEO of Toyota Motor North America. “Pushing these systems across our lineup, as quickly as possible, can help protect people in event of a crash. More importantly it will help prevent some crashes from ever happening in the first place.”
The system is referred to as the Toyota Safety Sense (TSS) and is designed to increase the driver’s awareness, decision-making skills, and overall vehicle operation. If you are interested in learning more about this innovative, inexpensive braking system, contact Lancaster Toyota today!